JD.com Global Insight Selects U.S. Silicon-Solar Solar Energy Equipment to Access China

Tencent Digital (Zhou Shuo) On November 21st, JD’s “Global Choice” project promotion recommended the US-based RENOGY to land in China. As the star brand in the first batch of globally-selected cooperation cases, US-based RENOGY is committed to linking solar energy resources with the lives of the general public so that people can enjoy the best experience and enjoyment in outdoor activities. This time they also introduced two Solar energy products to help users enhance their outdoor experience.

Why does Jingdong make a global intelligence platform?

In recent years, a large number of foreign innovation companies have been born and the market has been booming. More and more brand owners have taken the Chinese consumer market as the top priority of global business. However, these startup companies have difficulties in entering the Chinese market due to their unfamiliarity with the Chinese market, limited funds and capabilities, and long establishment of China's team cycle. It is for this reason that Jingdong has promoted the platform of “Global Intelligence”. “Global intelligence will provide one-stop professional services for brands in cross-border logistics, e-commerce operations, marketing, and distribution channels to fully support the brand's cultivation in the Chinese market.”

What can Jingdong Global Intelligence Platform bring to foreign startups?

It is reported that the global intelligence platform not only undertakes customs clearance, international/domestic logistics services, but also provides 60 days of free warehouse storage in Hong Kong. In terms of e-commerce operations, they will also undertake the integration of product details, product details page design, daily content including professional online customer service and flagship store operations, and pre- and post-sale integration including a 180-day worry-free replacement service. service. At the same time, at the marketing and promotion level, the company will intensively cultivate the brand according to content triggering, experience interaction, purchase incentive, and sharing and broadcast. Only content triggering covers rich means such as evaluation, live broadcast, community, and scene-to-scene, so as to accurately reach consumption. , improve product exposure. Finally, in terms of channels, in addition to PCs, APPs, WeChat, Q, and other types of coverage of massive C-type users, for suitable products, they can also reach enterprise B-type users, offline stores, display sales, and other channels to cover the entire market. Chinese market.

The US molten silicon RENOGY that landed in China brought two star products: EFLEX solar charger and PHOENIX Firebird all-in-one mobile solar power supply system. EFLEX solar charger is a high-efficiency monocrystalline silicon solar battery that can automatically adjust the USB charging, waterproof durable coating, self-locking easy to carry; PHOENIX Firebird is an all-in-one mobile solar power supply system for mobile The device is charged anywhere, anytime.

The emergence of JD.com’s global intelligence is the use of resources of JD.com and its partners to integrate advantages in platform, channel and brand communication, and build a comprehensive marketing service platform to fully assist domestic and international smart creators to provide access to the Chinese market. Therefore, we can almost foresee that at this moment in time or even in the future, Jingdong’s global intelligence will become a very important and convenient way for foreign entrepreneurial products to enter the Chinese market. Chinese consumers will also have more opportunities to find more excellent products abroad on this platform. As a partner of JD.com, Tencent Digital will occasionally report on these external innovative products for evaluation, so stay tuned.